What Novelty in Fashion Actually Means?

What Novelty in Fashion Actually Means? What “new” actually means and why this matters beyond FrenzyLoop Virgil Abloh’s 3% Rule argues that only 3% difference is enough for a design to be considered new.  That 3% is enough to file a new design, run a new campaign, fill a new collection. The system is built […]

The Unplanned Blazer

I thrifted the blazer for one and only purpose only. I had a clear plan, a concept to start with and the idea was simple: replicate the same construction in linen, make it wearable in summer. Done. It did not go that way. The idea was simple: replicate the same construction in linen, make it […]

What Makes a Garment Well-Made? Craftsmanship Details Explained

Most of us have held a garment that just felt different. Something about the weight, the way it draped, the way it didn’t sag or pull or unravel at the first wash. We couldn’t always name what that was – but we were noticing craftsmanship details, and in reality, you don’t need technical training to […]