The Slow Math of a Torn Sock

When it comes to upcycling and what that actually means, I like to quote William McDonough and Michael Braungart, and refer to their book Cradle to Cradle (an absolute must read for everyone who wants to understand where the problem lies), where they distinguish “downcycling” from “upcycling” and are arguing that an upcycled item must […]

What Novelty in Fashion Actually Means?

What Novelty in Fashion Actually Means? What “new” actually means and why this matters beyond FrenzyLoop Virgil Abloh’s 3% Rule argues that only 3% difference is enough for a design to be considered new.  That 3% is enough to file a new design, run a new campaign, fill a new collection. The system is built […]

What Makes a Garment Well-Made? Craftsmanship Details Explained

Most of us have held a garment that just felt different. Something about the weight, the way it draped, the way it didn’t sag or pull or unravel at the first wash. We couldn’t always name what that was – but we were noticing craftsmanship details, and in reality, you don’t need technical training to […]